The plan, which would focus on the downsides of British life, is one of a range of potential measures to stem immigration to Britain next year when curbs imposed on both country's citizens living and working in the UK will expire.The people of Romania responded with a campaign of their own. A rather brilliant one, too:
A report over the weekend quoted one minister saying that such a negative advert would "correct the impression that the streets here are paved with gold".
There was no word on how any advert might look or whether it would use the strategy of making Britain look as horrible as possible or try to encourage would-be migrants to wake up to the joys of their own countries whether Romania's Carpathian mountains or Bulgaria's Black Sea resorts. With governments around the world spending millions on hiring London-based consultants to undertake "reputation laundering" there would be a peculiar irony if Britain chose to trash its own image perhaps by highlighting winter flooding of homes or the carnage of a Saturday night A&E ward.
(via The Tea Party Economist)