It is often said that any publicity is good publicity. And if New Coke worked for Coca-Cola in 1985, "anti-Christmas" cups will work for Starbucks in 2015.
Facebook is a complex ecosystem of individuals, creators, brands and advertisers, but I don't think it serves any of these groups particularly well because its top priority is to make money. Now, I don't think making money is a bad thing, in fact I hope to make some myself. The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place. Now the incentives are misaligned:
- individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- creators want to reach fans but their posts are being throttled to force them to pay to be seen
- brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
The alleged motive in a Des Moines arson case is tied to actions on Facebook, a social networking site, according to police.This may convince me to make the switch to Google+.
Detectives have arrested Jennifer Christine Harris, 30, of Des Moines, on a charge of first-degree arson. She is being held in the Polk County Jail on $100,000 bond.
The fire broke out in a garage at the Jim and Nikki Rasmussen residence, 2351 E. 40th Court on Oct. 27. ...
... A police report says that when an officer asked Nikki Rasmussen about Jen Harris, Rasmussen said "...the two are no longer friends due to a dispute over Facebook. According to Nikki, Jen is angry with her because she ended their friendship on Facebook."