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Wednesday, September 07, 2011

Help save the Postal Service by mailing more letters

That's actually one of the plans being discussed to save the deficit-plagued Postal Service from default:
An overarching trend that has fueled the Postal Service's crisis — and reduced annual mail volume by 22 percent since 2006 — is that Americans are e-mailing, paying bills electronically and reading shopping catalogs and news online.

Noting that some great books have been written based on letters sent by the Founding Fathers and by soldiers, Senator Claire McCaskill, Democrat of Missouri, urged the postmaster general to run an advertising campaign urging Americans to send more letters to each other.

"There is something special about receiving a piece of first-class mail, knowing that it comes from someone you care about," she said. "I really believe that if someone would begin to market the value of sending a written letter to someone you love, you might be surprised what it will do for your Christmas season."
Nothing expresses heart-felt sentiment like a 44-cent stamp, so skip that email, poke, or tweet and go postal on the ones you love today.

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